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Lead City Gladiators has emerged winner of the first ever Higher Institutions Football League (HIFL) e-football tournament. Lead City Gladiators clinched the top-prize after defeating the FUTA Tigers on a 5 – 4 aggregate score. The final match of the HIFL e-football tournament ended in a draw with each team scoring one goal each. This…

No doubt, the COVID-19 pandemic has brought about an economic crisis. One that involves companies taking a closer look into their financial books, cutting costs and generally trying to keep their heads above water. In all of these, brands still need their PR agencies in their corner and here are valuable ways a PR agency…

The COVID-inspired lockdown has been lifted somewhat, but that does not mean that the Coronavirus is gone. Knowing this, and coupled with the increasing cases in Lagos State, the governor has come up with some new measures. One of such measures includes a maximum of 60% staff on ground at their workplace, while others are…

Public Relations is a profession with an ancient history, but that has not stopped it from evolving and growing stronger. As a matter of fact, it now operates in the digital sphere, which we all know as Digital PR. If you ever wondered what role Digital plays in public relations, here is everything you need…

Different campaigns have different goals that they aim to achieve. If the goal is to promote your brand, increase brand awareness or have your publics say great things about your brand in the social media space, then influencer marketing is a route to take. Highlighted in this article are some of the benefits of influencer…

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