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The 21st century digital disruption is fast and ruthless. This, coupled with the social web and smartphone revolution, is rapidly supercharging the global communication space. Public Relations (PR) is an esteemed member of this space. Traditionally, the PR professional’s role was pretty straightforward. He had to retain the confidence of journalists and other media stakeholders….

The Public Relations profession is like the human body with different parts. It is these components that we shall discuss today and how they come together to form public relations. In no particular order, here are some of the elements of public relations. Components of Public Relations – Mediacraft Associates Components of Public Relations 1:…

Almost everyone has heard of Public Relations, but if you take a poll asking them what PR is, you will get different responses most of which do not reflect what PR truly is. So, this article will discuss common misconceptions about PR. If you are still standing outside, I urge you to come inside, grab…

Communication is the lifeblood of relationships. Companies that understand this are better able to deploy internal communications as the first step in ensuring effective and quality employee engagement. Experts say that internal communications can make or break a company’s culture, depending on how effectively and consistently it is done. To have highly committed and productive…

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