“The best way to predict the future is to create it” – Abraham Lincoln and…

No doubt, the COVID-19 pandemic has brought about an economic crisis. One that involves companies…

The COVID-inspired lockdown has been lifted somewhat, but that does not mean that the Coronavirus…

Public Relations is a profession with an ancient history, but that has not stopped it…

Different campaigns have different goals that they aim to achieve. If the goal is to…

A major and prolonged shift is expected Post COVID-19, we do not need a soothsayer…

A global pandemic like the COVID-19 is one that has gone against set rules. The…

This COVID – 19 season is a daunting and defining moment for everyone around the…

One of the components of PR is crisis management and COVID-19 has moved, in certain…

Amidst the shutdown, panic and anxiety associated with COVID-19, brands still need to continue to…

In life, rewards are offered for results and not just for efforts. Therefore, there must…

The 21st century digital disruption is fast and ruthless. This, coupled with the social web…

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