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“The best way to predict the future is to create it” – Abraham Lincoln and Peter Drucker The reality of the current Covid-19 pandemic is that until a cure is found, the Coronavirus will still be here, adversely impacting businesses and causing a downturn in the economy. Currently, many people are trying to return to…

No doubt, the COVID-19 pandemic has brought about an economic crisis. One that involves companies taking a closer look into their financial books, cutting costs and generally trying to keep their heads above water. In all of these, brands still need their PR agencies in their corner and here are valuable ways a PR agency…

The COVID-inspired lockdown has been lifted somewhat, but that does not mean that the Coronavirus is gone. Knowing this, and coupled with the increasing cases in Lagos State, the governor has come up with some new measures. One of such measures includes a maximum of 60% staff on ground at their workplace, while others are…

Public Relations is a profession with an ancient history, but that has not stopped it from evolving and growing stronger. As a matter of fact, it now operates in the digital sphere, which we all know as Digital PR. If you ever wondered what role Digital plays in public relations, here is everything you need…

Different campaigns have different goals that they aim to achieve. If the goal is to promote your brand, increase brand awareness or have your publics say great things about your brand in the social media space, then influencer marketing is a route to take. Highlighted in this article are some of the benefits of influencer…

A major and prolonged shift is expected Post COVID-19, we do not need a soothsayer to tell us this. The question brands and agencies should be asking themselves is: how shall they manage this disruptive change that will be caused by COVID-19? Here are some of the things to expect: #1.  Demand For Digital Will…

A global pandemic like the COVID-19 is one that has gone against set rules. The ability to adapt swiftly to such a situation is important and social media can play a major role in this regard. The speed, reach, acceptability and virality of social media has made it an important tool in crisis communication. Given…

This COVID – 19 season is a daunting and defining moment for everyone around the globe. Marketing can be very tricky for brands during this period and as such, brands must carefully sail through these dangerous waters. One thing that is important is that brands need to be useful as much as they can to…

One of the components of PR is crisis management and COVID-19 has moved, in certain respects, from just being a public health concern to that of a PR crisis that needs to be properly managed. In times of crisis, it is important to keep open the different channels of communication with employees, clients and other…

Amidst the shutdown, panic and anxiety associated with COVID-19, brands still need to continue to engage with their publics. However, this will not be an easy task to keep up with if certain measures are not put in place. Here is a list of 5 ways in which brands can communicate better with their publics…

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