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Amidst the shutdown, panic and anxiety associated with COVID-19, brands still need to continue to engage with their publics. However, this will not be an easy task to keep up with if certain measures are not put in place. Here is a list of 5 ways in which brands can communicate better with their publics…

In life, rewards are offered for results and not just for efforts. Therefore, there must be a concise, clear and agreed way to measure so as to know when the set results have been achieved. Public Relations (PR) is not exempt from this growing need to measure everything.  To begin to measure, we must set…

The 21st century digital disruption is fast and ruthless. This, coupled with the social web and smartphone revolution, is rapidly supercharging the global communication space. Public Relations (PR) is an esteemed member of this space. Traditionally, the PR professional’s role was pretty straightforward. He had to retain the confidence of journalists and other media stakeholders….

We hear about Public Relations all the time but most times, it is used in ways that does not reflect the real functions and intentions of the profession. To understand PR, you have to know what it means. At Mediacraft, we say ‘Public Relations’ is the aggregation of the (deliberate, planned and sustained) communications/engagements between…

The Public Relations profession is like the human body with different parts. It is these components that we shall discuss today and how they come together to form public relations. In no particular order, here are some of the elements of public relations. Components of Public Relations – Mediacraft Associates Components of Public Relations 1:…

Almost everyone has heard of Public Relations, but if you take a poll asking them what PR is, you will get different responses most of which do not reflect what PR truly is. So, this article will discuss common misconceptions about PR. If you are still standing outside, I urge you to come inside, grab…

Communication is the lifeblood of relationships. Companies that understand this are better able to deploy internal communications as the first step in ensuring effective and quality employee engagement. Experts say that internal communications can make or break a company’s culture, depending on how effectively and consistently it is done. To have highly committed and productive…

#1 – You Never Miss A Call With the InstaVoice App, you never miss a call. The App captures and notifies you of all missed calls from friends, family and colleagues that happened while you were busy on another call, out of network coverage, on flight mode and even when your phone was turned off…

The media and publicity team of President Muhammadu Buhari has pledged support for the advocacy campaign of the Public Relations Consultants Association of Nigeria (PRCAN), which is aimed at ensuring that the laws governing PR practice in Nigeria are complied with. Receiving the PRCAN delegation, led by its President, Mr John Ehiguese, at the Presidential…

Father’s Day is around the corner and finding the perfect gift for the special man in your life need not be a stressful exercise. Where do you even begin? Going to a shopping mall and hunting for a present is not always an option because of time constraints, why not try find the perfect gift…

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