April 1, 2014
It was an exciting and memorable Friday for thousands of curious Nigerians who trooped to the Eko Atlantic (Bar Beach) for the unveiling of the BlackRealvolution mystery.
For several weeks, various social media was agog with the BlackRealvolution buzz, which was first presented to the public as a movement, spearheaded by Femi Anikulapo-Kuti, scion of late Afro Beat legend, Fela Anikulapo-Kuti, who is immensely popular, both as a world-class musician and as a social crusader that has canvassed against corruption, nepotism and oppression amongst other things, and a couple of other notable Nigerian artistes, including multiple award-winning artiste, Tuface Idibia.
Nevertheless, it was a pleasant surprise for majority of stout lovers to find that the launch of the #BlackREALvolution movement turned out to be the re-launch of Legend Extra Stout, manufactured by Nigerian Breweries Plc. Legend Extra Stout now adorns a Staniol cover and metalized labels with the Monde seal of quality.
The event kicked off with ace comedian, Gordons, dishing out rib-cracking jokes to the delight of the audience.
Legend Extra Stout, however, chose to express its readiness to wrest the reins of leadership out of the hands of the market leader through a theatrical performance delivered by Span Fest, a renowned dance group.
The play was titled ‘First vs Real’. It depicted a lady – the consumer – who was being wooed by two men, Legend Extra Stout and a fierce competitor. When words could not sway the lady’s heart in either contender’s favour, the stage was turned into a battlefield, with the first competitive event being dance.
There was a smooth transition from the stage to the screen, and the lady consumer still remained torn between which of the contenders to give her heart to, even after an intimate relationship with both parties. After several battles of wits, brains and brawn, the fierce competitor was chosen over Legend Extra Stout.
But then, the lady consumer soon experienced brutality in the hands of the fierce competitor, until Legend Extra Stout delivered her from the shackles of the fierce competitor’s violence and won her heart over.
Mr. Hubert Eze, Sales Director, Nigerian Breweries Plc., soon mounted the stage to shed more light on the Legend Extra Stout staniol re-launch. He said: “What we just unveiled today is the culmination of one of the most successful social media campaigns which kept Nigerians guessing for weeks. We also had a tour bus traversing the length and breadth of Lagos, creating awareness about this unique packaging re-launch. We presented the BlackREALvolution as a movement; and it is indeed a movement for consumers that yearn for more in terms of satisfaction and quality.”
Going further, he added: “Today, Nigeria’s fastest growing stout brand, the REAL DEAL, Legend Extra Stout is being upgraded. Dear REALvolutionaries, join me as I officially welcome Legend Extra Stout in a new premium packaging with Stanoil and metalized labels! When you go to your favourite restaurant or bar to savour your favourite stout, Legend Extra Stout, be sure to look out for this newly packaged product. Though Legend Extra Stout is being re-packaged, the great taste, which our numerous customers have enjoyed all these years, remains the same. Legend is the only full brewed stout in the Nigerian market with a unique bitter taste and longer lasting foam head, giving it the authenticity to be called ‘The Real Deal.’ The new Stanoil and metalized label represents quality and the ‘premiumness’ of the brand. This affirms the unique positioning of Legend Extra Stout as the stout of choice for the sociable, modern, ambitious and courageous Nigerian, yearning to enjoy the finer things in life, live life to the fullest and stand out of the crowd.”
The highlight of the evening was the sterling performance by Femi Anikulapo-Kuti, the king of Afrobeat. Suffice it to say that the multiple-Grammy awards nominee was in his elements, as he kept the crowd swaying non-stop to the rhythms of his band.
Other celebrities such as Isaac and Nneka Moses, as well as comedian, Bovi and musician, Sound Sultan, graced the event.