June 18, 2014
Optima Sports Management International (OSMI), the exclusive 2014 FIFA World Cup terrestrial broadcast rights owners for the Nigerian territory, has launched a daily magazine programme, “Inside Brazil”.
The programme is currently aired on Nigerian television stations through the Broadcasting Organisations of Nigeria (BON) network. BON is the broadcast partner of OSMI for the 2014 FIFA World Cup.
The programme is anchored by Super Eagles ex-international, Seyi Olofinjana. It is a daily show produced in Brazil that brings to life the experience of the FIFA World Cup. It will offer viewers the opportunity to get up close and personal with the World Cup experience and become part of the FIFA World Cup rhythms.
According to Mr. Kunle Falodun, Managing Director, OSMI, the daily programme is another avenue to fulfill the company’s promise of delivering an unforgettable World Cup experience to the Nigerian audience.
He said: “Inside Brazil is a 24-minute daily magazine show, with stories about what people do in Brazil, where people go in Brazil, what people eat in Brazil, where people party in Brazil and what the fans are up to on a daily basis. The stories are built around former African International footballer and English Premier League star, Seyi Olofinjana, as he journeys through Brazil to bring viewers behind the scene actions and soft stories from “Inside Brazil”. The show will be filmed each day at various locations around the country and will reflect Brazilian culture and history as well as the FIFA World Cup experience.
“The World Cup tournament is not only about the matches that are played on the pitch. There are many other interesting off-pitch moments and happenings that would interest our viewers. We will bring those moments to Nigerians through “Inside Brazil”. Our mandate at OSMI is to provide a total entertainment package for the delight of the viewers in Nigeria,” Falodun added.