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As the July 31, 2014 registration deadline for the Season 11 of Gulder Ultimate Search draws near, the Gulder brand is leaving nothing to chance in ensuring that all eligible Nigerians are given a chance to participate in the programme.

Optima Sports Management International (OSMI), the exclusive 2014 FIFA World Cup terrestrial broadcast rights owners for the Nigerian territory, has applauded its partners, Broadcasting Organisations of Nigeria (BON), Sponsors and the various corporate organisations for their support towards a successful broadcast of the just-concluded tournament.

 I have watched with keen interest the way many individuals in the industry go about executing brand activations.  For some, I have been impressed. In fact, I wished I came up with the innovative ideas in the first place. Others, I can only term as a sham.

The Advertising Value Equivalent (AVE) was, for a very long time, the most widely used tool for measuring the effectiveness of PR campaigns. However, it’s integrity was based on certain assumptions which, with the benefit of experience, have proved to be patently flawed. The PR community has finally come to terms with this reality, and…

As entries for the 2014 edition of the Gulder Ultimate Search (GUS) themed ‘The Mission’ pour in on the online registration portal, the traditional rulers in Aguleri Kingdoms in Anambra State, the host community for the 11th edition of the Ultimate Search have welcomed the gesture extended to their community and equally pledged their unalloyed…

The 2014 edition Legend Extra Stout National Consumer Promo has officially ended with the return of the last set of lucky consumers from Dubai in the United Arab Emirates. This was in fulfilment of the brand’s promise to take lucky consumers to shop for gift items worth N1 million in one of the biggest shopping…

Ahead of the first annual Nigerian Entertainment Industry Health Insurance Convention, Adesimbo Ukiri, MD/CEO of Avon HMO, has announced a call for collaboration between Nigeria’s entertainment and health insurance industries.

People management skill is definitely an asset to have not just for your career but generally in life. I was once a teacher and had to deal with nagging children and demanding parents every day.  It was no joke. As a customer service rep in a very busy shopping mall, I met and dealt with…

For the second year running, Goldberg Lager Beer, brewed by Nigerian Breweries, has been adopted as the OFFICIAL BEER of the Osun Oshogbo Festival.

Let’s face it, PR practice in Nigeria is currently on trial. If in doubt, consider the frenzy with which our governments (at all levels) as well as political parties are falling over themselves to contract the services of foreign-based PR consultants.

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