The Brief

Campari Nigeria a brand of Brian Munro tasked Mediacraft to promote the Campari global campaign “A Taste of Things to Come”

The Strategy

Mediacraft’s strategy was to cultivate, promote and sustain conversations around the global theme.

Tactics

Campari Nigeria fans were urged to compose a Love Note to a special person in their lives using the phrase “A Taste of Things to Come”

Results

A total of 1007 additional page LIKES generated organically, a total reach of 57,986 on Facebook

Campari Nigeria (Brian Munro)
Date

June 20, 2015

Client

Campari Nigeria

Category

Case Studies