Home · Articles posted by Alfred Jarikre

Long before the COVID-19 pandemic, employees have been faced with various issues that could upset their general wellbeing. If you work in Lagos, Nigeria, you are already familiar with the hustle, the daily grind, the rush to meet up with deadlines and of course the never-ending traffic. Then came the pandemic, ‘work from home’, pay…

The rise of influencer marketing in the digital sphere is one that cannot be ignored, as brands, agencies and organizations constantly leverage these influencers to reach their online audiences. In fact, all around the world Influencers are critical and tremendously affect businesses. Before we delve into the myths about influencer marketing, let us comprehend what…

The COVID-19 pandemic has brought with it uncertainty, fear and anxiety. These emotions have crept into how most of us carry out our jobs. While we cannot deny that pressure at the workplace is inevitable, the presence and spread of the virus has clearly made such pressure almost unbearable. This pressure, when not carefully managed,…

A lot of people, regardless of whether they effectively use social media or not, would concur that it is a very good engagement tool. Entrepreneurs and marketers are aware that social media is one of the most important marketing channels, enabling a company’s message to be delivered to a large audience with few clicks of…

Entangle /ɪnˈtaŋɡ(ə)l,ɛnˈtaŋɡ(ə)l/ Verb cause to become twisted together with or caught in. More often than not, we find ourselves caught up in some activities at work that decreases our level of productivity. These activities, which can also be described as ‘entanglements’ are most times difficult to break free from. Some of these entanglements may be…

“The best way to predict the future is to create it” – Abraham Lincoln and Peter Drucker The reality of the current Covid-19 pandemic is that until a cure is found, the Coronavirus will still be here, adversely impacting businesses and causing a downturn in the economy. Currently, many people are trying to return to…

No doubt, the COVID-19 pandemic has brought about an economic crisis. One that involves companies taking a closer look into their financial books, cutting costs and generally trying to keep their heads above water. In all of these, brands still need their PR agencies in their corner and here are valuable ways a PR agency…

The COVID-inspired lockdown has been lifted somewhat, but that does not mean that the Coronavirus is gone. Knowing this, and coupled with the increasing cases in Lagos State, the governor has come up with some new measures. One of such measures includes a maximum of 60% staff on ground at their workplace, while others are…

Public Relations is a profession with an ancient history, but that has not stopped it from evolving and growing stronger. As a matter of fact, it now operates in the digital sphere, which we all know as Digital PR. If you ever wondered what role Digital plays in public relations, here is everything you need…

Different campaigns have different goals that they aim to achieve. If the goal is to promote your brand, increase brand awareness or have your publics say great things about your brand in the social media space, then influencer marketing is a route to take. Highlighted in this article are some of the benefits of influencer…

Page 1 of 21 2
Copyright © 2020. Mediacraft Associates