Two Diamond Bank television commercials (TVCs), ‘You Need a New Bank’ and ‘Big Dream’ won the Gold and Silver awards respectively in the Banking and Investment category at the 2014 Lagos Advertising & Ideas Festival (LAIF).
The Awards, according to LAIF, are in recognition of the Bank’s creative communication strategy skillfully developed to align with the dreams and aspirations of Nigeria’s vibrant youth force and the upwardly mobile middle class.
Commenting on the importance of the award to the Bank, Ayona Trimnell, Head, Corporate Communications, said that the awards have validated the Bank’s topnotch marketing strategy and foresight aimed at key segments in the Nigerian economy.
“We are delighted by this recognition. The two TVCs awards are very popular with our target market and reviews about them have been extremely positive. We understand our business and the market and creatively structure our commercials to meet these needs. This achievement is a product of foresight, focus, creativity and ruthless hard work.” she said.
Diamond Bank is a leading retail bank and recently was recognized by the Federal Government of Nigeria as one of the top 100 Companies in the country and the most SME Friendly bank by the Nigerian-British Chamber of Commerce.
The LAIF Awards aims to recognise, reward and foster creative excellence in all areas of brand communications. The awards sets a benchmark for the best creative marketing communications from Nigeria and it encompass all areas of brand communications including television, radio, print, and new media.
