Premium lager beer, Gulder, and leading manufacturer of mobile phones, Microsoft, have entered into a partnership in which viewers of Gulder Ultimate Search 11 will win Nokia Lumia smart phones, tablets and accessories.
Gulder is giving viewers of Africa’s first and longest running reality TV show, Gulder Ultimate Search, the opportunity of participating in the reality TV programme and also winning prizes via the Viewers’ Choice. This unique consumer engagement activation affords viewers a chance of voting for their preferred contestants and winning prizes in the process.
To qualify, viewers of Gulder Ultimate Search 11 have to cast a vote by texting the contestant’s vote code along with their name, age and location to 20055. This SMS vote will generate questions each week, which, if answered correctly, unlocks the predictor vote. Viewers can also participate via the Gulder Ultimate Search website: www.gulderultimatesearch.tv.
They have to sign up on the website, vote for their favourite contestant, then answer a minimum of three questions correctly each week; after which they become eligible to cast their predictor vote in favour of their preferred contestant.
Visitors to selected bars will also be eligible to participate in the Viewers’ Choice during the airing of Gulder Ultimate Search 11. Each participating bar will be given a unique Viewers’ Choice code. Consumers of Gulder and customers of the bar can enter this code online or via SMS to receive a bonus question to ultimately unlock their votes. The participating bars not only receive points every time their code is entered, the bars are also awarded additional scores when the questions are answered correctly. Viewers should also look out for bonus codes on Gulder’s social media pages.
At 11pm on prediction days, voting turns to predicting and viewers have to guess which of the 14 GUS contestants has received the most votes during the week. By the fourth week, viewers also have to predict which contestant has garnered the highest number of predictor votes. The quickest viewers to correctly predict the Viewers’ Choice via the SMS and online platforms will win the prizes.
The Gulder Ultimate Search 11 contestant that eventually acquires the highest number of predictor votes will drive home a brand new Ford Focus car.
The GUS 11 contestants’ names and vote/ prediction codes are: Eriata Blessing Ese (Vote1/ Predict1), Otto Canon Chimenem (Vote2/ Predict2), Ubachukwu Chinedu (Vote3/Predict3), Nne Cosy Joe (Vote4/Predict4), Afolabi Emmanuel Olusegun (Vote5/Predict5), Addoh Evi (Vote6/Predict6), Ikenna Iwuoha (Vote7/Predict7), Ikenna Emedike (Vote8/Predict8), Nwagboso Joshua (Vote9/Predict 9), Erijakpor Loretta (Vote10/Predict10), Iroh Noela (Vote11/Predict11), Appi Samantha (Vote 12/Predict12), Nwagbagiro Sandra (Vote13/Predict13), Robinson Sharon (Vote 14/Predict14). Each text costs N10.
Onyeka Okoli, Senior Brand Manager- Gulder, Nigerian Breweries Plc., stated that the Viewers’ Choice is an avenue to reward ardent followers of the show. He said: “This year, Gulder will reward the viewers of the programme and not only the contestants. The show owes its success to our fans that have stayed glued to their TV screens watching the show.
Speaking on behalf of Microsoft, Marketing Campaign Manager, Mayor Esiaba, said that Microsoft Mobile is proud to partner with the Gulder Brand team as a technology enabler and exclusive mobile devices partner. Nokia, now a part of Microsoft, continues to be at the forefront of affordable innovation in technology delivering products and services that empower people to do more.
Voting for the Gulder Ultimate Search 11 Viewers’ Choice ends on October 30, 2014. The choice of the viewers’ will be announced on November 1, at the Final Selection Party where the Champion for this year’s Gulder Ultimate Search will also be revealed.
Only Nigerians aged 18 and above are eligible to participate in the GUS 11 Viewers’ Choice.