September 3, 2019
Communication is the lifeblood of relationships. Companies that understand this are better able to deploy internal communications as the first step in ensuring effective and quality employee engagement.
Experts say that internal communications can make or break a company’s culture, depending on how effectively and consistently it is done. To have highly committed and productive employees, internal communication is key.
Here are 3 ideas to boost your firms internal communications process, increase effectiveness and encourage employee engagement.
Establish A Winning Onboarding System
Studies indicate that great on-boarding can improve employee retention by a colossal 82 percent. To achieve this ALL on-boarding materials or documentation must be available in a single location (preferably online) and not be treated as some state secret.
Indeed, before dropping them off in the deep end of work, new recruits should be made to work through this online resource—absorbing core values, filling out forms, learning about processes and procedures, and getting familiar with the tools the company uses.
Indisputably, housing all relevant onboarding materials in one easily accessible place is a great way to set employees up for success. It automatically creates a sense of transparency, a feeling of inclusiveness and touch of authenticity
No, a haphazard system just won’t cut it in this age.
Employees as Content Makers
Today, employees are quietly emerging as the most significant voice a company has to offer. Companies that desire to stay ahead of the inflection curve must encourage staff to share their thoughts, updates, and ideas. Employees should be engaged as content makers.
This is also one way to satisfy employee demand for authenticity, involve them as active participants in the content creation process. In addition to telling their own stories, communications should be interactive so that the employees can comment, share and like.
According to Social Media Today, “Content shared by employees receives eight times more engagement than content shared by brand channels.”
And as MSLGroup reported, “Brand messages reached 561 percent further when shared by employees vs the same messages shared via official brand social channels,”
For this to work, the internal communication channels should focus on spreading content that directly affects and interests the employees.
Make Message Stickier
Research suggests that the surging volume information—and its interruption of people’s work—is not likely to abate anytime soon. The worry is that it will only continue to get worse as information is now delivered automatically to digital mobile devices and accessible with a few mouse clicks.
This is inadvertently making it difficult to communicate effectively with employees. Companies must therefore consider new and memorable approaches to reach employees. The messages must now become stickier, that is, it must stand out and grab employee’s attention.
For starters, rather than just use text “tell a story”. Instead of only using a picture develop appropriate infographic. Firms must equally become adept in the use of animated videos.
Furthermore, it could be about recreating the workspace with tangible representations of the company culture it seeks to create.
There is push-pull effect in all communication. Effective communication enables a company to create a can-do culture and precipitates the emergence a learning organisation.
Employees that are engaged and motivated are more productive and will happily act as ambassadors of the company’s brand and products.