Owerri erupted in fun and excitement as the second edition of Legend Taste & Tell in-bar activation berthed at Winter Suite Hotel, Owerri, capital of Imo State, recently.
The event was compered by popular comedian De-don, who, alongside fellow comedian, Funny Bone, thrilled the audience with rib cracking jokes. There was also live music as fast rising live band, Platinum Blazers, entertained the audience with a medley of old school and contemporary songs.
The high point of the event was the ‘Taste and Tell’ game where participants who correctly identified Legend Extra Stout from three unmarked glasses containing three different stout drinks were rewarded with fantastic prizes. Some of the prizes won on the night included brand new TVs and bedside refrigerators among others.
Gift Chukwuoti, a 500L medical Student at the University of Nigeria, Nsukka, was rewarded with a 9.5kva Generator for correctly picking out Legend Extra Stout from the three unmarked glasses. A visibly elated Chukwuoti was full of praises for Legend Extra Stout. He confessed that he never expected to go home with such a prize as he had no prior knowledge of that the activation would take place that night.
He said: “This is quite surprising for me; I’m really short of words. When I came, I wasn’t expecting something like this would happen but here I am going home with a giant generating set. I want to thank Legend Extra stout for this”, said Chukwuoti
On how he was able to identify the brand from the other unidentified stout bands, Chukwuoti attributed the feat to his loyalty to the brand. “I’ve been loyal to Legend Extra Stout for four years now so I couldn’t have missed that unique bitter taste that only Legend possesses”.
Chukwuebuka Augustine, an upcoming artiste, and Chilaka Vitalis, a 300L undergraduate of Quantity Surveying at the Federal Polytechnic, Uwana were also rewarded with a refrigerator and a brand new TV respectively.
For the duo, the rich feel of the foam head, and the unique bitter taste were key features of the brand that earned them the prizes.
Over the years, Legend Extra Stout has continued to position itself as the brand of choice among stout lovers in the country. Full brewed and with a unique bitter taste, Legend’s unique qualities earned the brand the much coveted Monde Gold Award of Quality.
Emmanuel Agu, Marketing Manager, Lager and Stout, Nigerian Breweries Plc., explained that the Legend Taste and Tell in-bar activation aims to reinforce in consumers the unique great taste of Legend Extra Stout. He added that the activations will further drive home the key attributes of the brand and provide an interactive platform between the brand and its teeming consumers across the country.
Stressing that the Taste & Tell train will touch several cities across Nigeria over the next few months, Agu encouraged consumers of the brand to be on the lookout for the activation.
