Optima Sports Management International (OSMI), the exclusive 2014 FIFA World Cup terrestrial broadcast rights owners for the Nigerian territory, has applauded its partners, Broadcasting Organisations of Nigeria (BON), Sponsors and the various corporate organisations for their support towards a successful broadcast of the just-concluded tournament.
BON is the umbrella body of radio and television stations across the country and partnered with OSMI to broadcast all the 64 matches of the 2014 FIFA World Cup to all Nigerians free of charge. Airtel, Coca-Cola, Guinness, Ecobank, Alomo Bitters and NNPC are some of the corporate brands that patronised OSMI during the broadcast.
According to Mr. Kunle Falodun, Managing Director, OSMI, the generous patronage and support of the broadcast stations, sponsors and supporting brands made the transmission of the matches to Nigerians possible.
He said: “The OSMI vision is to provide premium sports contents to the generality of Nigerians without having to pay to enjoy such progammes and we have been doing this consistently for over ten years now. For followers of sports, especially football, we delivered on this objective with the 2014 FIFA World Cup in Brazil as we transmitted all the 64 matches.
“We appreciate BON for the achievement of this feat and their unrelenting support and for being our ally over the years. Through their wide network, OSMI was able to reach the nooks and crannies of Nigeria with the matches. We are immensely grateful to BON”.
“Our corporate sponsors and advertisers also deserve worthy commendation for standing by us all through the competition. Putting a project of this magnitude on terrestrial broadcast platforms is an expensive and risky venture but the corporate sponsors supported us to the best of their ability. Without the support of these two key partners, millions of Nigerians would have been denied the golden opportunity of being part of the World Cup experience in Brazil. ”
