Optima Sports Management International (OSMI), the exclusive 2014 FIFA World Cup terrestrial broadcast rights owners for the Nigerian territory, has finalized plans to deliver an unparalleled World Cup broadcast to the Nigerian audience starting with the tournament’s opening ceremony.
The broadcast of the opening ceremony on all terrestrial TV and radio stations across the country on Thursday, June 12, 2014, will mark the official commencement of OSMI 2014 FIFA World Cup broadcast. After the opening ceremony, OSMI will then transmit the first match between host nation, Brazil and Croatia.
OSMI working in conjunction with Broadcasting Organisations of Nigeria (BON), the umbrella body of radio and television stations across the country, will transmit live all the 64 matches of the tournament.
Speaking on the readiness of the company for the World Cup broadcast, Mr. Kunle Falodun, Managing Director, OSMI, said all the test transmissions have been successfully concluded and all is set for the broadcast.
He said: “I can assure you without any fear of contradiction that OSMI is 100 percent ready for the World Cup broadcast. Over the weeks, our engineers and those of our BON partners have worked round the clock to get all the technical issues sorted. The radio crew in Brazil has also tested all the facilities and everybody is ready to roll. The feed that will be beamed is going to be of the best quality you can get anywhere else. OSMI is ready, BON is ready and we know the Nigerian football lovers will thoroughly enjoy this year’s broadcast.
“To also make this broadcast interesting and memorable, OSMI has introduced an option of match commentaries in Pidgin English. Aside that, we have also put together a team of tested match analysts who will provide expert opinions on matches all through the tournament.
“The broadcast will not be restricted to match transmission alone; OSMI will also produce daily magazine programmes that will be focusing on the fans, coaches, Super Eagles players, fashion, supportership, places of interest in Brazil, among others.”
One of the match analysts, Seyi Olofinjana, also lent his voice to the company’s preparation. “The atmosphere here is electrifying with fans from around the world eager to be part of the World Cup. OSMI is ready to bring all the actions to Nigerians,” he added.