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In recent years in Nigeria, there has been an upsurge in the appointment of popular faces, particularly music and Nollywood stars, as brand ambassadors. Those who don’t have official ambassadors have featured celebrities in their Television Commercials (TVCs) and other communication materials. Brands like Glo, Guinness, Pepsi, Loya, MTN, Samsung, Etisalat, Vitafoam, Diamond Bank, BOI,…

Recently an obviously irritated customer took Jumia to the cleaners in Punch newspapers. According to him, he ordered for a pair of shoes from the Jumia, which is arguably one of the most popular e-commerce sites in Nigeria where people can shop on-line and pay on delivery. He complained that the item was delivered three…

A particular article I read online inspired this piece. One of Chicago’s two major newspapers, Chicago Sun–Times, on Thursday, May 30, 2013, laid off its entire photo staff.  Many of the affected photographers had worked in the organization for over 40 years. Commenting on the development, the newspaper said, “The Sun-Times business is changing rapidly…

The social media space has been awash with reactions to the new MTN number portability advert since its unveiling at the beginning of the week. While many see the advert as a great creative piece, others have criticized MTN for “unfriendly”, “guerilla” tactics (Whatever that means). For those who haven’t seen it. A popular TV…

The holy book says ‘Do Unto Others, What You Want Done To You.’ So if you don’t want the client telling you that you’re wrong about your professional fees, don’t tell client he/she/they are wrong about an idea they have propagated. I simply go with the premise that only criminally motivated ideas are negative so,…

It has been a while since I made a blog post and I apologize for that. I think, for those of us that do not really understand what Advertising and Marketing is all about, this will give you a perfect insight and full understanding as to how the terms are used and they play out…

A time there was when my CEO, would call me over the intercom when he received a call from Seun Lawal, Brand Manager – Gulder, Nigerian Breweries Plc. He would want to know if I had ‘offended’ Seun Lawal, either personally, in my interactions, or professionally, in the discharge of my duties. He wanted to…

Sitting on the cold floor of the Area F Division of the Police Force quarters with my torn jeans and rumpled T-Shirt on that fateful day, a day that seemed like the much anticipated second coming of our Lord Jesus, I wished I woke up from the frightful nightmare. Unfortunately, the cue to usher me…

The day started on a wet note so to speak as I woke up at about 4:30 am. The first thought that came to my mind was how I would get to the office? Rain is good for our land, crops et al. so they say, but I personally hate the rains. Everywhere is all…

The feel of these keypads against my fingers is so familiar. Soothing, yet so terrifying all in one breath. I guess it’s because they remind me of when I used to believe I could take on the world and achieve anything I so much as even thought about. All I had to was put my…

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