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A time there was when my CEO, would call me over the intercom when he received a call from Seun Lawal, Brand Manager – Gulder, Nigerian Breweries Plc. He would want to know if I had ‘offended’ Seun Lawal, either personally, in my interactions, or professionally, in the discharge of my duties. He wanted to…

Sitting on the cold floor of the Area F Division of the Police Force quarters with my torn jeans and rumpled T-Shirt on that fateful day, a day that seemed like the much anticipated second coming of our Lord Jesus, I wished I woke up from the frightful nightmare. Unfortunately, the cue to usher me…

The day started on a wet note so to speak as I woke up at about 4:30 am. The first thought that came to my mind was how I would get to the office? Rain is good for our land, crops et al. so they say, but I personally hate the rains. Everywhere is all…

The feel of these keypads against my fingers is so familiar. Soothing, yet so terrifying all in one breath. I guess it’s because they remind me of when I used to believe I could take on the world and achieve anything I so much as even thought about. All I had to was put my…

Its 4.00am. My alarm clock goes off. I’m late already. I didn’t have dinner last night; didn’t have time for one. I am reminded of this by my groaning stomach. Still I forge on, starting my day with a simple prayer for strength. God knows I need it in this turbulent ocean of never ending…

Your Name: Muyiwa Akande Designation/Title: Account Director In 140 characters, what does your job entail? – I supervise a number of accounts including ExxonMobil, Dragnet Solutions, Camora, among others. I work with the Account Managers to meet and exceed expectations of clients. I interface with the clients and the media while I also coordinate strategy…

Your Name: Seun Igbalode Designation/Title: Account Director In 140 characters, what does your job entail? Direct supervision of Nigerian Breweries Group account. I constantly interface with the Client and I interpret the elements of the brief into a plan and both parties jointly agree on the mode and timing of executing the elements of the…

That’s a question without a simple yes or no answer. Creativity cannot be taught directly, but it’s what you can get better at by frequently aligning the circumstances of life to foster the greatest chances for true creative expression. Creativity is not like a lightning strike, but more like something which manifests itself inside those…

A Book writer Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential or event marketing program. If you want to breed success, it is critical you create and work within a strategy….

The reputation of a business is one of the most valuable assets a company can possess, but with the influential growth in social media, management can become quite a challenge. Personnel of Finance departments who think their companies have no presence in social networks are sadly mistaken and obviously naive. Compliance with the need to…

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