ICAN Rebranding 2021

The Brief

Institute of Chartered Accountants of Nigeria was inaugurated in 1965 as the foremost regulatory bodies for accountants in Nigeria. By 2021, the institute had spent 56 years and in this time, brands had evolved and changed as new innovations and designs sprang up. The Institute recognized the need for a facelift for its Identity and thereby commissioned Mediacraft Associates to help design a new brand Identity for ICAN that was in keeping with modern times and also kept to the brand character and values.

The Challenge

Design a new brand identity for ICAN whilst maintaining the brand character/values

Our Solutions 

• We designed logo options for ICAN all in line with the brand character and when one was settled on, we created a new brand manual/collaterals for the brand in line with the approved logo.
• We hosted a re-launch event for the brand where key stakeholders were invited to witness the unveiling of the new brand image for ICAN
• We syndicated this news across key media houses to ensure that coverage of the relaunch and the new brand image was thoroughly disseminated in the media
• We deployed communication materials across key OOH boards nationwide to drive awareness and educate stakeholders on the change