Every modern organisation has to showcase responsible corporate behaviour. At Mediacraft Associates, we regularly engage in CSR activities and encourage our clients to do the same. We also help our clients tailor activities that will benefit the organisation, the people and the planet at large.
It is important that brands embrace CSR. A good CSR strategy shows a company is compassionate and treats all people, including employees, well. CSR efforts also help foster a more productive and positive work environment for employees. It can also help the public see your company as a positive force in society and creates Top-Of-Mind-Awareness (TOMA).
Companies want to create trust with their stakeholders and CSR is a very viable tool to achieve that. Today’s consumers expect brands and businesses to give back to society.
A 2015 survey by Nielsen reveals that more than 50% of consumers are willing to pay more for a product or service if the business prioritises sustainability.
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