At Mediacraft Associates, we offer research services as an important tool for fact and opinion gathering to address specific problems, situations or opportunities. We believe that research is very key to any successful public relations, communications and marketing effort as it aids problem-solving.
Research enables organisations to design a clear path and strategy for brand building and product promotion. As an agency, we value the great insights research can provide to help us proffer relevant solutions to our clients.
We know that PR counselling is the foundation for developing and executing a strong PR strategy. This is very important to us as an agency and the brands we work for. Our approach to a brief is to first assess our clients’ purposes and communication goals. This enables us to devise the appropriate method to help them achieve their communications objectives.
For us at Mediacraft, PR counselling is a continuous process, hence, we regularly engage our clients to help us better understand their challenges and prospects, based on trends, the market, the industry, the audience, and so on, so that we can proffer solutions and make progress.
Our PR counselling sessions are usually face-to-face, physical meetings. However, due to the COVID-19 pandemic and its after-effects, we have adopted a hybrid model, incorporating both facetime and virtual meetings, depending on the need, to ensure the lines of communication are left open.
When our clients treat us as their strategic partners, we are able to serve them better.
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We’re a team of creatives who are excited about unique ideas and help brands to create a unique identity by crafting top-notch communication plans.