June 10, 2020
Public Relations is a profession with an ancient history, but that has not stopped it from evolving and growing stronger. As a matter of fact, it now operates in the digital sphere, which we all know as Digital PR. If you ever wondered what role Digital plays in public relations, here is everything you need to know.
Digital PR uses online methods as a strategy to increase brand awareness. The main difference between traditional PR and Digital PR is the channels used. While traditional PR relies on newspapers, magazines, radio and television to reach its publics, Digital PR has taken the conversation online, using social media, influencer marketing, content marketing and Search Engine Optimization (SEO).
In an era where almost everyone has access to a smartphone and the internet, it is very easy to reach a wide and varying audience, which is a goal PR seeks to achieve – connecting the brand to its publics.
Differences aside, traditional PR and Digital PR complement each other. They work together to improve the reputation of clients and increase client visibility among target audiences. Through the following ways, Digital PR can benefit your brand:
- Increases website traffic
The more your brand is mentioned online, the more people take note and visit your website to find out more. This leads to increased website traffic, which is a plus for your brand.
- Enhances brand Image and trust
Content marketing is a tool used in digital PR to improve brand reputation. By publishing high-quality articles on authority sites, target audiences begin to view your brand as a credible source of information, thereby increasing trust in your brand.
- Boosts Search Engine Optimization (SEO)
When your content is published on high authority sites that link to your website, your SEO ranking will improve for your target keywords. As your SEO ranking improves, this will also improve your website traffic and leads, or sales.
Social Media in Digital PR
The role of Digital in PR will not be complete without mentioning social media. Social media is a powerful tool PR utilizes in a campaign. At any time of the day, brands can connect with their target audience through Digital PR. Most of the publics targeted by PR during a campaign can be found on social media (Facebook, Twitter, Instagram, LinkedIn). With Influencers driving conversations online, brands have better understanding of what their audiences want.
In all of this, Digital PR helps put the word about your brand out there, increasing brand awareness and visibility.
At Mediacraft Associates we competently promote your brand on all digital platforms, including social media, keeping abreast of all digital marketing channels, trends and communications.