The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN) has launched a campaign to promote the responsible consumption of alcohol among drivers as part of its initiative to support safety on our roads.
The campaign tagged ‘Drive Alcohol-Free’ is designed to increase awareness among drivers of the dangers of drink-driving and motivate a change of behavior among them as part of the Group’s commitment to reduce alcohol related harm and encourage a positive attitude towards alcohol consumption.
Addressing the media in Lagos, the BSG represented by the Corporate Relations Director of Guinness Nigeria Plc, Mr Sesan Sobowale; the Corporate Affairs Adviser of Nigerian Breweries Plc, Mr Kufre Ekanem and the Marketing Director of SABMiller Nigeria, Mr Chris Wulffe-Caesar, noted that as manufacturers of products that consumers like to use as part of their daily lifestyles, the Group is committed to the promotion of positive behavior to alcohol by consumers and the prevention of abuse and misuse which drink-driving constitutes.
They explained that the Drive Alcohol-Free campaign is aimed at addressing the erroneous but widespread perception among drivers that alcohol improves their alertness on the road as part of efforts by the BSG to promote road safety, adding that the campaign will complement the various initiatives of individual BSG members in this area.
The Drive Alcohol-Free Campaign, which is an integrated, multimedia awareness programme, represents the first time the beer industry is coming together to launch a joint effort to address a social issue. The Campaign has been endorsed by the Federal Road Safety Commission (FRSC) the National Union of Road Transport Workers, (NURTW) and relevant NGOs who were all present at the media launch in Lagos.
The BSG is the umbrella body for all beer manufacturing companies in Nigeria with members operating over fourteen breweries located in various states of the federation. Members of the Group include Nigerian Breweries Plc, Guinness Nigeria Plc, Consolidated Breweries Plc, International Breweries Plc, Pabod Breweries Ltd and Intafact Beverages Ltd, among others.