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Bloomberg TV Africa Hosts Africa Business Leaders in Washington DC

Policy makers, business leaders, investors and diplomats from across Africa will converge on Washington DC, United States on Thursday, October 10, 2013, for the North America launch of Bloomberg TV Africa.

Bloomberg TV Africa is a partnership between Bloomberg Television LP , the global media brand with core focus on business and economy reportage and Optima Media Group, a Lagos-based media company. Reaching over 310 million households worldwide, Bloomberg Television is based on the power of Bloomberg News, a global infrastructure of some of the world’s best business reporters and delivers the most timely, accurate and concise business news coverage, together with context and insights based on unbiased information.

Bloomberg TV Africa is a business news channel that provides financial news and policy information focused on Africa, her growing economies, businesses, investors and diverse opportunities on the continent. It will initial provide up to five  hours of relevant business programming each day, which will be available to African viewers across the continent.

The Washington event is the first in a series of global-wide launches which will also see the new brand berthing in Kenya, South Africa and Nigeria.

According to Mr. Rotimi Pedro, Chairman, Optima Media Group (OMG), the new business news channel, which is primarily targeted at C-Suite executives, high networth individuals, policy makers, business and finance executives across the continent, is an initiative designed to tell the African story from the African perspective.

He said: “For too long, people who don’t understand the intricacies and peculiarities of African businesses have been telling our story in a way that doesn’t adequately represent what we stand for. This news channel seeks to address this. We will unearth the business leaders who are positively affecting the economy of the continent; highlight the investment opportunities and partner with the business policy makers for the overall economic well-being of the continent.

“We would provide relevant and up-to-date business information, indept data and analysis that would be of benefit to our target market. Investment decision and policy formulation are primarily hinged on the quality of information available. We plan to provide these and more”

Speaking further on the launch, Pedro said the event would provide an opportunity to present the brand to African business leaders and policy makers who will attend the annual World Bank Group-IMF Annual Meetings holding in Washington DC from October 11-13, 2013.

Some of the dignitaries expected at the North America launch event include Mrs. Ngozi Okonjo-Iweala, Nigeria’s Finance Minister and the Coordinating Minister of the Economy, Mallam Sanusi Lamido Sanusi, Governor, Central Bank of Nigeria (CBN), senior bank executives and CEOs of African stock exchanges, among others.

With Bloomberg’s global network, insight and depth of business news reporting and OMG’s knowledge of the African media landscape, Bloomberg TV Africa is positioned to become the definitive name in business news dissemination across the continent.

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