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Campari Projects Cultures Through Iconic 2014 Calendar

Campari, one of the leading global alcoholic spirits, has launched the 2014 edition of the annual Campari Calendar with the celebration of global cultural heritage as its main focus.

With the theme “Worldwide Celebrations”, each month of the calendar focuses on a unique festival from a number of different cultures around the world. Through this intriguing new theme, Campari intends to highlight how cultures around the world have become more global than ever before, and reinterprets each celebration through its spirit made of passion, style and charisma.

The Campari Calendar is one of the world’s iconic artistic calendars. Distributed in international limited edition of only 9,999 copies, it is a small, collectible luxury for the few that receive it, and is a tribute to the world class talents and photographers that make it come to life every year.

The 12 images of the Calendar have been inspired by the followings festivals across all the continents: Spring Festival – Beijing, China; SautizaBusara – Zanzibar, Tanzania; Mardi Gras – New Orleans, USA; Hanami – Tokyo, Japan; Feria de Sevilla – Sevilla, Spain and Midsummer’s Eve – Stonehenge, England.

Others include Rhein In Flammen – Bingen, Germany; Festival y Mundial de Tango – Buenos Aires, Argentina; RegataStorica – Venice, Italy; Festival de lasCavaleras – Aguascaliente, Mexico; Melbourne Cup – Melbourne, Australia and Reveillon – Copacabana, Brazil.

Hollywood actress, Uma Thurman, 2003 Golden Globe Best Actress Award winner, is the sole star of the project while the shoot was done by Paris-based South African Photographer, Koto Bolofo.

According to Bob Kunze-Concewitz, CEO of Gruppo Campari, “The unrivalled legacy of the Campari Calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery. Once again, boundaries will be pushed in order to stimulate people’s imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme of this year couldn’t be more appropriate to do so. The Campari Calendar 2014 is dedicated to the pleasure that can be enjoyed from travel and discovery around the world. With this in mind, we are very much pleased to unveil the 2014 Campari Calendar.”

Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.

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