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Harrysong, Kcee Light Up Legend ‘Taste And Tell’ Night

Rave of the moment and Reggae Blues crooner, Harrysong and fellow label mate, Kcee, were the special guest artistes at the Legend Extra Stout ‘Taste and Tell’ night, held in Lagos over the weekend and they thrilled the highly excited crowd who trooped out in their numbers to witness the unique activation.

The duo got the highly elated crowd dancing and singing along to some of their hit tracks. Harrysong kicked off his performance with his ‘Beta Pikin’ hit and his performance drew waves of cheers from the crowd that filled the marquee on Kuwait Field venue of the event. Kcee, the Limpopo master, followed up with a medley of some of his tracks.

But that was just to prepare the already galvanized crowd for the big one – Reggae Blues – which got everyone dancing and raising their glasses of Legend Extra Stout. As the duo performed, the crowd erupted in frenzied dance and merriment.


Eyo Cultural Dance Troupe performing at the Legend Taste and Tell night “Wave 2” held at Kuwait Field, Egbeda- Lagos recently.

Yet another interesting side attraction at the Legend ‘Taste and Tell’ night was the performance by the Eyo cultural troupe, which added a cultural dimension to the event. The traditional performers hopped their way on the stage in their resplendent white attire, dancing and eulogizing the Legend brand.

The Legend ‘Taste and Tell’ is a unique consumer engagement activation introduced by Legend early this year. Consumers were required to correctly identify Legend Extra Stout from three unmarked stout drinks. Individuals who correctly identified Legend extra stout were rewarded with gift prizes.

In the second wave of the activation, the brand introduced a new activity geared towards inspiring Nigerians in the pursuit of excellence. The new activity called “Express Yourself”, involves participants being picked at random and talking about distinctive features they think could qualify them to be called legends. The segment recorded its first winner when Kelvin Dike, a 28-year old businessman, told of an emotional story of his struggles and conquests. Kelvin said the most trying time of his life was when he lost his mother in 1998 as a kid but rose above the challenge to become a self-made man. He was adjudged the winner by the crowd. He won a generator for his effort.

Also there was a question and answer session where consumers were asked questions relating to the brand. The winners went home with N5000 worth of airtime on any network of their choice.

In the Legend Taste and Tell tradition, consumers were picked through a raffle draw to come and taste and tell the difference between Legend Extra Stout and two other stout brands.  Sylvester Obinna, Godwin Obaike and Daniel Samuel emerged winners as they correctly identify Legend Extra Stout. While Obinna went home with a generator, Obaike and Samuel won a refrigerator each, for which they were grateful to the Legend brand.

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