August 27, 2015
As part of activities celebrating the unveil of the world’s largest poster, Ill Rhymz, Ebuka Obi Ochendu and Yemi Blaq were recently unveiled as Gulder brand ambassadors. The colorful ceremony was held at the Okpara Square in the Coal City of Enugu. The three newly selected brand ambassadors of Gulder expressed their pleasure at the recent connection with the beer brand.
Speaking on the epoch-making event as well as his recent status as a brand ambassador, Ill Rhymz said: ‘‘it feels wonderful to be Enugu and to witness what Gulder is doing. It is a great honor for me to be identified with Gulder because it is a brand that makes the Ultimate man.’’
Ebuka Obi-Uchedu, who spoke in Igbo, said his trip to Enugu is like coming home. He said: ‘‘it feels great to be in Enugu to see what Gulder is doing. As we all know, Gulder is the beer for the ultimate man and I am also happy to be a brand ambassador of Gulder.”
Yemi Blaq applauded Gulder for the milestone achievement in breaking an existing world record.
Past winners of Gulder Ultimate Search were not left out of the fray as Dominic Mudabai, (2007 winner), Chinedu Ubachukwu (2014 winner) and Ifunnaya Onike (Last female contestant standing in 2013) played a major role in the day’s activities.
Although, celebrity endorsements and by extension, brand ambassadorship has become a popular marketing strategy which intends to ingrain the image of a product in the minds of consumers, the historic event that culminated in the emergence of these three prominent Nigerian entertainers shows that Gulder has scored a valuable point. Currently, Gulder holds the record of the world’s largest poster with an area of 5.3mSqaure, effectively toppling the former record of 4.7msquare achieved in Kochi, India on the 27th of June, 2015.
In his welcome address, the Managing Director, Nigerian Breweries, Mr. Nicolaas Vervelde recounted Gulder’s momentous stride in the beer market and the company’s choice of Enugu as the rallying point. He stated that ‘‘since the commissioning of our second brewery in Aba in 1957, the South East has been a solid base for our operations and a veritable home to our brands. It is in continuation of this robust relationship with the South East that we are here in Enugu courtesy of Gulder the ultimate lager beer’’.
He also informed that the recent world promotion poster is a glowing testament to Nigerian Breweries’ commitment to winning with Nigeria. “This commitment covers all aspects of our investments, our footprint, our people and our socio-economic impact. As a Nigeria’s leading brewing company, this feat showcases Nigeria Breweries’ continuous commitment to expand the frontiers of consumer promotion in the history of Gilder with over 4 million prizes to be won.’’
Since its unique launch in 1970 as Nigeria’s first lager brand packaged in a brown bottle, Gulder has blazed the innovative trail. In 2014, Gulder was also renewed as Nigeria’s most innovative beer bottle with a proud gold neck foil and bold shoulder-embossment, complemented by a new metalized body label with striking double side embossment.