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Nigerian-American Chamber of Commerce Repositions for Better Service

In a bid to achieve an inclusive policy that opens the space for a diversified membership base, the Nigerian-American Chamber of Commerce (NACC) has repositioned to attract new members from non-manufacturing sectors.

This was the main focus of decisions reached at the NACC 2014 Board of Directors Strategic Retreat held in Lagos, with the theme: “Repositioning the NACC for Optimal Service Delivery”.  According to a communique issued at the end of the retreat, and signed by Otunba Toyin Akomolafe, NACC’s Deputy President, the re-positioning is necessary in order to correct the current public misperception that the chamber’s membership is restricted only to manufacturing firms.

Part of the communique read: “To this end, a carefully designed and professionally executed public advocacy programme would be put in place to change the current public misperception on membership of the Chamber.”

Some of the strategies that would be deployed to achieve this include: analysis of 20/10 membership model, membership audit and survey, digital database, current members’ recommendation and strengthening existing chapters, among others.

The repositioning, according to the communique, would also include closer liaison with the United States Embassy and United States Information Service (USIS) through visits, regular information sharing and provision of support towards achieving their Key Performance Indicators (KPIs).

Earlier in his welcome address, Chief Olabintan Famutimi, the National President of the NACC said that despite the myriad of challenges confronting Nigeria, the prospect for economic greatness is very high in view of the various  giant strides recorded recently. He noted that these opportunities make it imperative for NACC to reposition in order to contribute more meaningfully to the country’s economic growth.

The retreat was moderated by Prince Julius Adelusi-Adeluyi, a former Federal Minister of Health and President of the NACC. It also featured presentations from Mr. Brian MacCleary of the United States Embassy in Nigeria, and Prince Yemi Adefulu, MFR, President And Chairman of Council of the Nigerian-British Chamber of Commerce.

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