Social Media/ Influencer Engagement #EverythingIsPossible
Quickteller unveiled its new campaign themed: Everything is Possible, on Wednesday, January 22, 2020. The Everything is Possible campaign hinged on two versions: Big Idea & Possibility. The campaign featured 3 celebrities Bovi (A Nigerian Comedian), Ini Dima Okojie (A Nollywood Actress) and Eric Omondi (A Kenyan Comedian).
We amplified the TVC and leveraged the pull power of the celebrities used. Third party brands and communication platforms were also engaged to review on their respective platforms, this gave the campaign more reach.
The #EverythingIsPossible campaign reached 2,856,033 unique individuals and gained 5,293,614 impressions within the 2 weeks campaign period .
The campaign had a sentiment score of 96.38%; the sentiment analysis showed that 50% of the posts were positive, 48% neutral and 2% negative.
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