Get In Touch
78, Emmanuel Keshi Street,
Magodo GRA, Lagos,
Work Inquiries
Ph: +234 (0) 803 301 0074

Diamond Bank Throws Weight Behind NMVA

Diamond Bank Plc, a leading retail bank in Nigeria, has thrown its weight behind the 2014 Nigerian Music Video Awards (NMVA) for the third consecutive year.

NMVA, which is in its 8th edition, is Nigeria’s first ever music video awards to establish benchmarks by rewarding outstanding creators of music videos. The awards ceremony is primarily aimed at celebrating music videos that project the Nigerian people, culture, way-of-life and tourism potentials in a more positive light.

According to Ayona Aguele-Trimnell, Head, Corporate Communications, Diamond Bank Plc, the sponsorship of the event is a demonstration of the bank’s commitment to the Nigerian entertainment industry that has given hope, support and opportunity to the teeming youths of the country.

“The entertainment industry in Nigeria has the potential of becoming very great and can be one of the big contributors to the country’s GDP. A good number of very creative and talented Nigerians are also using the platform to express their talents. Diamond Bank appreciates the efforts of these young people who have used their creative abilities to make the Nigerian music industry glow in recent years. Nigerian musical videos are now internationally recognized because of these efforts,” she added.

Speaking on the criteria for selection this year, Mr. Cally Ikpe, CEO, Callivision Media, the organisers of the awards said, “The NMVA 2014 has been devoted to deepening the consciousness and support for a violence free environment; just as we reckon obscenity, denigration of women and lewdness are also acts of violence as is the case with many music videos today. We indeed hope to use this platform to discourage these tendencies”.

The categories for the prizes include Best producer, Video of the Year, Indigenous Concept, Best Use of Visual Effects, Best Raggae Dancehall, Video by Minors and Best R ‘N’ B Videos. Others are Best Pop Extra Video, Best Use of Dance in a Music Video, Best Soft Rock /Alternative Video, Best Use Of Costumes and Best Mainstream Hip Hop Video among others.

The Bank’s role in the creative industry also includes the support given to the Vision of The Child, an arm of the Lagos Black Heritage Festival, where children are creatively engaged through the art of writing and drawing. Also, an upcoming artiste will be rewarded with N1.5 million and a record deal while four others get N100, 000 each in the #YouNeedANewBank contest where budding music artistes are invited to remix the Bank’s campaign theme.

Leave a Reply