The 2014 edition of Legend Extra Stout’s Real Deal National Consumer Promotion, officially kicked off on Monday, April 7, 2014. The promotion which will last for two months will end on Saturday, June 7, 2014.
Launched in 2012, the first edition of the National Consumer Promotion saw hundreds of lucky consumers winning prizes such as TV sets, generators and millions of free Legend Extra Stout drinks, among other fabulous prizes.
Last year, Legend Extra Stout however stepped up the ante in the annals of consumer promotions in Nigeria by taking 25 lucky consumers to Dubai in the United Arab Emirates on an all-expense paid trip. While in Dubai, they shopped for gift items worth up to one million in value. The lucky consumers were also taken on a special tour where they visited fascinating tourist sites during their stay.
For this year’s edition, the stout brand, also known as the Real Deal, is raising the stakes by taking 30 consumers to Dubai for yet another unique shopping experience. While in the United Arab Emirates, they will also shop for prizes worth N1 million in prize value in one of Dubai’s biggest shopping malls.
According to Walter Drenth, Marketing Director, Nigerian Breweries Plc., Legend Extra Stout is rewarding its numerous consumers through the promotion. He said: “Legend Extra Stout is Nigeria’s fastest growing stout, and we really owe that to the numerous consumers that choose this unique premium stout brand over other stout brands. This unique promo is our way of saying thank you for the patronage.”
To participate in the raffle draw, consumers have to buy a bottle of Legend Extra Stout and text their names, location and the crown cork code to 31077. Thirty lucky winners will emerge through series of transparent raffle draws that would be held at different locations across the country, during the course of the promotion.
In addition to the Dubai unique shopping experience, Legend Extra Stout will also be giving out N300 million worth of airtime. To qualify, consumers have to purchase 33cl or 60 cl bottles of Legend Extra Stout and text the code under the crown via SMS to 31077 and they will instantly get N200 airtime based on their network of choice.
Speaking on why the brand decided to give out a whooping N300 million worth of airtime, Mr. Drenth said: “By giving out N300 million worth of airtime, we are able to reward a wider number of our consumers with airtime. And the more bottles of Legend Extra Stout which they consume responsibly, the higher their chances of winning airtime.”
While the first raffle draw is slated for Thursday, April 17, the second and third draws will be held on Friday, May 9 and Friday, May 23.
Legend Extra Stout recently launched a new packaging for the product. Legend Extra Stout now comes in a new Stanoil foil with metalized labels.
