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OLAM: Olam Green Land Hybrid Webinar

  • Client


  • Project Date

    March 2021

The Brief
To bring together key stakeholders from across the wheat value chain, including government, policy makers, industry regulators like the Central Bank of Nigeria, research institutes, agronomists, Agric enthusiasts, Agric entrepreneurs, Agric students and the media, with the sole purpose of facilitating useful conversations and proffering solutions to the challenges impeding wheat production in Nigeria.

The Challenge
Paucity of information and knowledge about wheat value chain in Nigeria.
Our Solutions – We created awareness for the webinar across major digital platforms through peer – to – peer registration technique as well as leveraging on influencer platforms to reach the target audience to sign up to attend. We secured the availability of Alhaji Sabo Nanono, Hon. Minister of Agriculture and Rural Development; Alhaji Munir Babba Dan Agundi; Chairman, House Committee on Agricultural Colleges and Institutions, House of Representatives of Nigeria; Dr. Kachalla Kyari Mala, Principal Research Officer, Lake Chad Research Institute, Maiduguri, Borno State; and Alhaji Salim Saleh Muhammad, National President, Wheat Farmers Association of Nigeria (WFAN) as panelists. We also made the event a hybrid event to avoid distractions and to guarantee the undivided attention from our panelists, majorly those in the public sectors and government parastatals, for the duration of the event.

The Result
We recorded 1,232 Registrants, while 363 people attended.


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