It was indeed a night of pleasant surprises recently at the Kingsize Place, a popular bar in Lagos, as two music stars, Azadus and Mr. Raw, thrilled revellers as part of the ongoing Legend Taste &Tell in-bar activation.
The duo practically brought the roof down with medley of some of their popular tracks to the delight of the audience. While Azadus rendered some hit tracks including You Is the One, See Trouble, Madam, Dem Say You Say, Mr. Raw belted songs like Obodo, Ofediokwu, among others.
However, the pair was not the only star of the night. The band, Platinum Blazzers, also gave a good account of themselves as they took the audience through a medley of old school and more contemporary music.
It wasn’t only a night of music and dance as a number of consumers of the Legend Extra Stout drink walked away with prizes including refrigerators, T-shirts, free bottles of Legend Extra Stout, Face caps and other exciting instant prizes courtesy of the stout drink.
The Legend Extra Stout Taste & Tell in-bar activation, which kicked off on October 3, 2014, is a unique form of activation where participants are engaged in a blind taste exercise. They taste several unidentified drinks and are asked to identify the Legend brand. Participants who correctly identify Legend Extra Stout are rewarded with fantastic prizes weekly across Lagos.
The campaign, which is a follow-up to the re-launch of Legend Extra Stout earlier in March this year, is aimed at reinforcing in the consumers the unique great Legend taste, as well as to educate them on the key attributes of Legend Extra Stout in an atmosphere of fun.
Speaking on the activation, Funso Ayeni, Senior Brand Manager, Legend Extra Stout and Life Lager Beer, Nigerian Breweries PLC., stated that the activation was one of the ways the brand was connecting with its teeming consumers. He stated that the activation was designed to reward and excite consumers of the brand.
He said: “Legend Extra Stout is today Nigeria’s fastest growing stout drink and we owe this not only to our commitment to the highest standards as far as the brand is concerned but also due to the teeming support of the consumers. And it’s because we realise this, we always seek to connect and reward with consumers. That is basically why we came out with the Taste & Tell in-bar activation.’’
It would be recalled that Legend Extra Stout recently concluded the 2014 edition of its annual ‘Real Deal’ promo where the brand took 30 lucky Nigerians to Dubai in the United Arab Emirates for a N1 million shopping spree each.