Thinking Outside the Box – To What Extent?
From thought provoking motivational messages to threatening reprimands of superiors, “think outside...
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Five Ways to Get a Job When You Have No Experience
One of the greatest issues graduates face is getting a job with...
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The Importance of Media Monitoring and Evaluation in Nigeria
For an industry where a major measurement indicator is media coverage, there’s...
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5 Reasons Nigerian Journalists don’t cut it as Media Technocrats in Government
Over the last decade, public analyst and social commentators have registered divergent...
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About Your Colleague’s Body Odor… To Tell or Not?
Teddy, your colleague, just informed you he had completed your share of...
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The People We Work With – The Change Manager
Change is dynamic. Change is the only constant thing in life. It...
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My 5 Biggest Take-Aways From The Global PR Summit 2014
By now you would probably have heard - and rightly so - that the 2014 edition of the Global PR Summit was a huge success. This international conference - this year’s being the third in the series - is organized and hosted annually by Paul Holmes, CEO and Publisher of ‘The Holmes Report’ – arguably the most comprehensive and authoritative report on PR practice globally.
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The Office Clown
First of all, no disrespect to whom this may fall on; most people don’t like to be called clowns but that’s what they are really; the jolly good fellow who lights up a room and eases up the tension in an already pressurized work-place.
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Why Clients Should Pay PR Pitch Fees
Scenario 1: A multinational company invites a short-list of PR agencies to pitch for its Corporate PR business. They are made to go through the process of an EOI (Expression of Interest) and even sign a Non Disclosure Agreement (NDA). The agencies then proceed with their preparations, some going as far as commissioning expensive research in order to empirically elicit insights that will drive their proposals (understandably, because word is about town that the company pays well).
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Activation is more than loud music, beautiful dancers
I have watched with keen interest the way many individuals in the industry go about executing brand activations. For some, I have been impressed. In fact, I wished I came up with the innovative ideas in the first place. Others, I can only term as a sham.
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PR Measurement: 7 Compelling Reasons To Dump The AVE
The Advertising Value Equivalent (AVE) was, for a very long time, the most widely used tool for measuring the effectiveness of PR campaigns. However, it’s integrity was based on certain assumptions which, with the benefit of experience, have proved to be patently flawed. The PR community has finally come to terms with this reality, and the AVE has since ceased to be an acceptable PR metric. Here are 7 good reasons why:
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Managing a Demanding Boss
People management skill is definitely an asset to have not just for your career but generally in life. I was once a teacher and had to deal with nagging children and demanding parents every day. It was no joke. As a customer service rep in a very busy shopping mall, I met and dealt with people from different walks of life on a daily basis. The experience was a mixture of the good, bad and weird.
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