The DELSU In Me
Its 4.00am. My alarm clock goes off. I’m late already. I didn’t have dinner last night; didn’t have time for one. I am reminded of this by my groaning stomach. Still I forge on, starting my day with a simple prayer for strength. God knows I need it in this turbulent ocean of never ending struggles called DELSU. Next, I read my bible. I may be late but this is a necessity I cannot do without. 4.30am. I study my books. Nothing like waking up to your books with your brains fresh, the pains of yesterday flushed down the toilet bowl. Today I‘m brimming with energy and I’m ready to dive into the rigors of the day. Yes, indeed, today, I am ready for DELSU. 6.00am. I take my bath and go through the boring routine of preparing for lectures. My clothes are creased like the Atlantic Ocean waves. But I don’t mind. I last saw the flicker of my candle light bulb, two weeks ago. And even if NEPA was magnanimous enough to restore power, I bet that it wouldn’t last long enough for me to iron a shirt, never mind my pants.
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‘Nigerian PR Agencies Need to Adopt Best Practices’ - Muyiwa Akande
Your Name: Muyiwa Akande Designation/Title: Account Director In 140 characters, what does your job entail? – I supervise a number of accounts including ExxonMobil, Dragnet Solutions, Camora, among others. I work with the Account Managers to meet and exceed expectations of clients. I interface with the clients and the media while I also coordinate strategy sessions. What’s the busiest time of your work day and what makes it so? --- No two days are the same. The busiest time of the day is unpredictable. It depends on a number of factors: client, major events, CEO, tasks at hand, etc. What are your top two sources of news & how often do you check them? --- Facebook and Twitter
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My 9 to 5 in Mediacraft
Your Name: Seun Igbalode Designation/Title: Account Director In 140 characters, what does your job entail? Direct supervision of Nigerian Breweries Group account. I constantly interface with the Client and I interpret the elements of the brief into a plan and both parties jointly agree on the mode and timing of executing the elements of the brief. (And lots more which can't be explained in 140 characters) What's the busiest time of your work day and what makes it so? I don't have a rigid work schedule, so I really don't have a busiest work time. (But when the CEO and the brand team are on my a*# and want execution like yesterday; then I am really really really really busy!!!
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Creativity; can it be taught?
That’s a question without a simple yes or no answer. Creativity cannot be taught directly, but it’s what you can get better at by frequently aligning the circumstances of life to foster the greatest chances for true creative expression. Creativity is not like a lightning strike, but more like something which manifests itself inside those who learn to foster it and create the right conditions for it to prosper.
Creativity isn’t a big deal. It’s like our breath. It’s just a part of who we are. Some of us don’t realize this. People who say, “Oh, I’m not creative,” or “I don’t have a creative bone in my body,” sound to me like they’re trying to convince themselves of something, rather than telling themselves the truth. They make the idea of creativity a BIG DEAL because then it will stay safely at arm’s length out of reach and require nothing of them. Read More
The Art Of Experiential Marketing
A Book writer Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential or event marketing program. If you want to breed success, it is critical you create and work within a strategy. Strategy means many things to many people. For some, its about the activities that are engineered for the audience to participate in. For others, its bringing the brand to life online. For others still, its about the right events or digital activities to participate in. I submit it’s all of these things and more. Creating or adopting a strategic framework for the needs of your experience or program is a good place to start. From there, taking time to think about how you will approach each component lays the foundation for success. Here are some tips for creating a strategic framework that will help you rally the troops and march onward toward victory.
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Asset Management and Social Networks
The reputation of a business is one of the most valuable assets...
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