Chibok Abduction: Jonathan’s 7 PR Blunders
To every objective observer of the President Goodluck Jonathan’s administration, one of its major failings is the faulty strategic approach to key national issues and one is tempted to conclude that the administration lacks deep thinkers who can critically evaluate events, trends and situations with the objective of coming up with bespoke strategy that will solve problems, douse tension and ultimately, boost the image of the president.
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Dearth of Business Case Studies in Nigeria
‘If I have seen further it is by standing on the shoulders...
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Celebrities and Multi Brand Endorsements
In recent years in Nigeria, there has been an upsurge in the appointment of popular faces, particularly music and Nollywood stars, as brand ambassadors. Those who don’t have official ambassadors have featured celebrities in their Television Commercials (TVCs) and other communication materials. Brands like Glo, Guinness, Pepsi, Loya, MTN, Samsung, Etisalat, Vitafoam, Diamond Bank, BOI, Kanekalon Hair Fibre, among others have gone this route. In choosing an ambassador, brand managers look out for personalities who can promote the brand image, creative positive perception and appropriately communicate and live the brand messages. Factors like values, strong presence, ethics, appeal and large followership play a critical role in arriving at a choice. The ultimate aim is to appeal to the target audience.
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On-line Shopping in Nigeria: Of Broken Promises & Poor Customer Service
Recently an obviously irritated customer took Jumia to the cleaners in Punch...
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Evolve or Dissolve… 5 Lessons from Chicago Sun-Times Staff Lay Off
A particular article I read online inspired this piece. One of Chicago’s two major newspapers, Chicago Sun–Times, on Thursday, May 30, 2013, laid off its entire photo staff. Many of the affected photographers had worked in the organization for over 40 years. Commenting on the development, the newspaper said, "The Sun-Times business is changing rapidly and our audiences are consistently seeking more video content with their news. We have made great progress in meeting this demand and are focused on bolstering our reporting capabilities with video and other multimedia elements. The Chicago Sun-Times continues to evolve with our digitally savvy customers, and as a result, we have had to restructure the way we manage multimedia, including photography, across the network."
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Saka’s MTN Portability Advert: My 5 Key Lessons
The social media space has been awash with reactions to the new...
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The Client Is Always ……WRIGHT!!!
The holy book says ‘Do Unto Others, What You Want Done To...
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How best to understand Marketing, Advertising and the Media
It has been a while since I made a blog post and...
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